Overview

A new brand was releasing a clothing set and I was asked to film the behind the scenes footage of the team photographing the products.

Approach

The brand aims it's marketing at runners and athletes, and has a gritty modern design so I wanted to reflect that in the edit by using a dark, retro, film-like look with an exciting soundtrack and pace.

The result

My goal was to create a marketing asset that fits side-by-side with the brand's other material, and the final video achieves a complimentary look and feel to the original branding.